Behind The Brand
2022 Wrap Up
WE MOVED INTO OUR NEW LSKD HQ
Back in September 2020 we put pen to paper on the first drawings of our new LSKD HQ. In the year-and-a-bit that followed our team were forced apart; with the fulfilment team working in 5 different warehouses as we continued to grow. The remainder of the office crew stayed behind in our O.G office in Staplyton, which we’ve worked from as a brand for almost 12 years.
In January, we had our first day in our custom-built HQ and finally re-united our amazing team. We want our new HQ to be a #chasethevibe epicentre, where our mission and culture is brought to life and shared every step of the way with our community. The LSKD HQ reflects all the hard work the team have put in over the years and will also be our biggest tool to help facilitate the EVEN HARDER work yet to come.
LSKD X LOGAN MARTIN
We launched our collection with athlete Logan Martin! This drop celebrated @loganmartinbmx as one of our LSKD Olympic Athletes with each piece designed to meet his performance requirements. After years of dedication and being a part of our brands journey, we were excited to bring this collection to life!
LAUNCHED OUR NEW FABRIC – THE ZEPHYR FABRIC
We launched a new fabric for the first time in three years! 12 months in the making, our design team has perfected the blend to bring real technical performance with a second skin feel. With no front seam and booty shaping contour panels, Elixir hugs all the right corners and curves without rolling down or riding up.
WE OPENED OUR FIRST RETAIL STORE – LSKD HQ
- Providing schools with valuable resource.
- Ensuring merchandise is affordable for all
- National growth and participation in pride events across Australia
- Official Wear It Purple Day events in every capital city, territories, and regional areas