Welcome to Project Earth. More than a wall of statistics, this is a genuine attempt to recognise our responsibilities to sustainability as a sports and streetwear brand which encourages everyone, everywhere to chase the vibe. Whilst our core focus of Project Earth is the environment, the future of LSKD and its sustainability programme is grounded in 4 key pillars; Ecological, Social, Cultural and Economic impacts. We recognise that we are not all perfect, and have quite a distance to go, however, to effect change it must begin with us now. We are excited to share this journey with you as our community and invite you to contribute to our current and future steps to a more responsible and sustainable world.

A message from our

CEO & Founder Jason Daniel

 “This world is ours, and it’s our responsibility to care for it. We can only aspire to leave it a better place than when we arrived.” #LSKDProjectEarth


Fashion is a distinctive part of our lives and the impacts of its production reach far and wide. Fashion is important on a personal level, as an expression of our own identity, however, it is also one of the largest global industries with USD $3t circulated annually. Fashion as an industry keeps economies across the globe afloat and employs roughly 50 million people in different roles from production to sales.
Every item in our wardrobe has come directly from nature and uses a great amount of resources to arrive on your doorstep. As we are setting trends in fashion we have a responsibility to effect positive change and collaborate to ensure long term change – we will not have influence if we do not work with others in the industry and community to share our learnings.


Through LSKD - we have the power to help preserve our planet for future generations to chase the vibe. Project Earth will achieve this by significantly reducing our environmental impact of production, ensuring we are ecologically sustainable in our day to day ways of working and partner with the local community to look after our planet.