Behind the Brand: History of the HQ

What a journey.

20 years in the making.

Here’s a timeline on where we’ve come from, where we’ve been and where we are now.

From shipping containers and bedroom shelves to a 5,000sqm+ HQ complete with a warehouse, dynamic office space, gym, studio, R&D lab and retail store - this is a run through of all the places we’ve called home since our earliest beginnings in 2002.

We’re so excited to shed some light on our journey as a brand and sharing more from our new space for our community in the future.